Saturday, September 09, 2006

SEO Glossary " S "

Sandbox

A development space where developers can test data sets without causing an actual execution of the final code. PayPal, Microsoft, AOL, Google, and many search engines use "sandboxes" to test code. For example: the PayPal sandbox allows webmasters to use shopping carts without a purchase using real money actually occuring..

Scooter

The Altavista spider. The name is in reference to the world famous Altavista Raceway that holds motorcycle races every year.

Search Engine

A program designed to search a database. In the context of the Internet this refers to a web site that contains a database of information from other websites. Directories of sites are *not* search engines (such as Yahoo).

Search MSN

The Microsoft Search engines. Currently using results by Altavista and Looksmart.

Search Term

aka:Query.

Search Terms

The words that are typed into a search engine search box. Also called Search Words, Keywords, and Queries..

SERP

Started at WebmasterWorld, it is short for "Search Engine Results Page". This is the page that is generated by a search engine in response to a search query..

Server

A computer which is designed to generate information for connected users (client). In the context of the world wide web, this refers to a web site that delivers web pages to users.

Session ID

Webpages that are produced at the time of the page request from programs, are called Dynamic pages. Programs often will use specific urls for each visitor. You will often see those as a string of numbers in the browser address bar. These numbers will track you via cookies and serve pages specific to your "session". A session can be any time limit and then it expires. Sites use these sessions to serve custom content, defeat browser caching, and to direct the flow of visitors through the website..

Sessions

By setting a cookie, tracking a visitors IP address, or by other unique identifiers, we can track a visitors session through a site. These sessions can be used to analyze visitor behavior. Sometimes software will create urls based on a unique variable and track a visitor through a site by that means..

Shopping Cart

Software designed to keep track of customer purchases until they "check out" on an ecommerce website..

Sidewinder

The Infoseek spider.

Sky Scrapper

An ad that is quit tall and large. They can run 160x600 pixels down the side of a webpage..

Slurp

The Inktomi spider.

Snap!

A medium sized web site directory. Uses Inktomi for non-directory matches.

Spamdexing

The submission of pages that are intended to rank artificially high by various unethical techniques. These can include submitting hundreds of slightly different pages designed to rank high, small invisible text, or word scrambled pages. Most of these techniques are flagged by search engines as spam.

Spamming

See spamdexing. A broad term mainly referring to unsolicited junk email.

Spider

The main program used by search engines to retrieve web pages to include in their database. see robot.

Spidering

While a spider is downloading pages, it is called Spidering. Most modern spiders used by search engines are only responsible for downloading the pages and storing them raw in a temporary database. An indexer is then used to process the page for inclusion in a search engine database. Spiders have a wide range of variables and guidelines that they can be setup to use and follow. Some include: speed at which it downloads pages, whether it will walk or crawl through a website, whether it only goes after index pages, what time of day it is active, which domains it will connect to, how many pages it will accept from one domain.

Splash Page

Also referred to as a Welcome Mat Page. It is a page that normally just includes a logo and a "click here to enter" type link. These can be used to direct traffic based upon user variables.

Spoofing

aka:IP Spoofing.

SSI

An acronym for Server Side Includes. These are HTML Comment commands placed in an HTML file, to cause a webserver to execute some action when the page is viewed by a user. These include calling external programs such as CGI programs, displaying date or the last modified date on the file. Apache is the most widely used web server and has a wide range of SSI commands available.

Static IP Address

An IP address that remains constant each time a person logs on to the internet..

Stealth

A broad term referring to the hiding of data from a user or robot. Often this includes Obfuscation where by the data presented looks correct, but there is something wrong with it. In the context of search engine optimization this can include Stealth Meta Tags that are displayed for search engine robot but not users.

Stemming

Refers to root word origins. For example, Search, Searching, and Searches all have Search as the root stem. Some search engines use stemming to provide results from more than just the entered search terms. A search on Boat could return results on Boating or Boats.

Stop Words

This term has been so often confused with Filter Words that it now refers to Filter words most of the time. A stop word is a word that causes an indexer to STOP indexing in the current procedure and do something else. Most common of these, is when an indexer encounters an Adult censored words.

Subdomain

The traditional portion of a domain name where "www" is location is said to be a third level or subdomain of the primary domain..

Submission

The act of submitting a web page to a search engine or web site to a directory.

Submission Service

A service that will automatically submit your page or website to many search engines at once. These were once popular, but many search engines now ban these types of services.

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