Monday, August 14, 2006

SEO Glossary " P , Q "

Packet Sniffing

An analysis method that monitors network packets (pieces of data) in real time as they make their way to the Web server..

Page Jacking

When someone steals a web page and places it on their own site..

Page Rank

A method developed and patented by Stanford University and Larry Page (cofounder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking number is based on the number and quality of inbound links pointing at a page..

Page View

Web Page Hits, or number of times a page is viewed..

Perl

One of the main CGI programming languages. Perl features and easy to use syntax built from several common languages.

PFI

Pay For Inclusion. A process where people can pay to be included in a database..

POP3

Post Office Protocol. The common protocol used to connect with an email server.

PopUnder

An ad that spawns a new browser window in the background. Mostly loathed by web surfers..

Popup

An ad that spawns a new browser window. Mostly loathed by web surfers..

Portal

A once popular term to refer to a site that is an entry point to other sites on the internet. Often refers to search engines and directories. The use of this term is declining rapidly.

Positioning

In the context of search engines, it is the position that a sites entry is display in any search engine query.

PPC

Pay Per Click. A Pay-Per-Click search engine charges websites on a per click basis. Often, an auction is held to see who is willing to pay the most for users..

Pay Per Lead

The amount a website spends to acquire leads..

PR0

The search engine Google is based upon link counting. The more quality links that a website has, the better its "page rank" (PR). Page Rank values can range from 0 to 10. A site that has just started or been penalized by Google will have a PR of 0..

PSA

Advertising term used to describe a Public Service Announcement, where websites display free banners as a public service..

Query

The very heart of search engine interaction with a user. The user types in words or topics to search for, and the search engine returns results that are matches from its database. The action of searching is called Querying the database. A single search is of any database is called a Query.

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