Monday, August 14, 2006

SEO Glossary " P , Q "

Packet Sniffing

An analysis method that monitors network packets (pieces of data) in real time as they make their way to the Web server..

Page Jacking

When someone steals a web page and places it on their own site..

Page Rank

A method developed and patented by Stanford University and Larry Page (cofounder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking number is based on the number and quality of inbound links pointing at a page..

Page View

Web Page Hits, or number of times a page is viewed..

Perl

One of the main CGI programming languages. Perl features and easy to use syntax built from several common languages.

PFI

Pay For Inclusion. A process where people can pay to be included in a database..

POP3

Post Office Protocol. The common protocol used to connect with an email server.

PopUnder

An ad that spawns a new browser window in the background. Mostly loathed by web surfers..

Popup

An ad that spawns a new browser window. Mostly loathed by web surfers..

Portal

A once popular term to refer to a site that is an entry point to other sites on the internet. Often refers to search engines and directories. The use of this term is declining rapidly.

Positioning

In the context of search engines, it is the position that a sites entry is display in any search engine query.

PPC

Pay Per Click. A Pay-Per-Click search engine charges websites on a per click basis. Often, an auction is held to see who is willing to pay the most for users..

Pay Per Lead

The amount a website spends to acquire leads..

PR0

The search engine Google is based upon link counting. The more quality links that a website has, the better its "page rank" (PR). Page Rank values can range from 0 to 10. A site that has just started or been penalized by Google will have a PR of 0..

PSA

Advertising term used to describe a Public Service Announcement, where websites display free banners as a public service..

Query

The very heart of search engine interaction with a user. The user types in words or topics to search for, and the search engine returns results that are matches from its database. The action of searching is called Querying the database. A single search is of any database is called a Query.

Sunday, August 13, 2006

SEO Glossary " O "

Obfuscation

The act of misrepresenting meta tags or content. The user is presented with a page that looks normal, but it is not the page submitted to search engines. This is similar to cloaking or stealth pages, but it further protects the code by giving code stealers a micky page. The page often looks normal, but there will be something wrong with it to cause it to rank low on search engines (things like bad keyword density or meta tag errors). When someone steals a high ranking page like this and installs it on their own server, they will never get the rankings the real page gets..

Off Page Criteria

When a search engine ranks pages by using data that is not present on the web page itself. This could be the presence of a directory listing, or the number and quality of inbound links to a page..

Open Directory Project

The Open Directory Project (ODP) is a site directory run by volunteer editors. This is one of the great internet success stories of 1999. The ODP is used by Lycos, Hotbot, AOL-Netfind, Netscape Netcenter, and the home base www.dmoz.org itself. Currently there are around 700,000 hand picked and selected sites in the directory. The first edition of the ODP was known as NewHoo (a play on Yahoo). Netscape provided server space for the NewHoo directory and it was collectively renamed The ODP.

Open Source

Open source software is software that is released with source code. People are allowed to make dirivative works from open source software as long as it is released under the same open source agreement.

Open Text

A formerly large directory of businesses directory that is all but defunct now. Located at: http://www.opentext.com.

Opt-In

A program that gives the user choice of participation..

Opt-Out

Any program or process that requires a user to take action to stop being included in some action. eg: optout email lists..

Optimization

Creating a page that is specifically intended to rank well as search engines. Basic optimization includes a descriptive paragraph of the site with keywords near the top, avoiding frames and deep tables that have menus on them.

Outbound Link

A link that points away from your website..

Tuesday, August 08, 2006

SEO Glossary " N "

Netfind

Online America's search engine.

NewHoo

Former name of the Open Directory Project.

NorthernLight

A large search engine. Some services on this search engine are pay-for-play. At one point, Northern Light was one of the highest volume SE's, but its fortunes have faded away. Northern Light is the only search engine to ban other meta search engines from searching its database.

Saturday, August 05, 2006

SEO Glossary " M "

Meme

An idea that catches on.

Meta Search

A process of searching several databases simultaneously and combining the results.

MetaSearch Engine

A search engine that searches multiple other search engines and combines the results. Currently the top Meta Search Engine is Go2net.com.

Meta Tag

Author generated HTML commands that are placed in the head section of an HTML document. Current popular meta tags that can affect search engine rankings, are Meta Keywords, and Meta Description.

Meta KEYWORDS tag is used to group a series of words that relate to a website. These tags can be used by search engines to classify pages for searches.

The Meta DESCRIPTION is used to describe the document. The meta description is then displayed in search engine results.

The Robots Meta Tag is used to control certain aspect of how a search engine indexes the page.

An HTTP-EQUIV meta tag can sometimes be used to issue some server HTTP commands. Most common is a HTTP REFRESH command. Gaining in popularity is a NOCACHE command to thwart server caching of a page.

Other useful tags are the CHAR SET tag to describe the document language and character set. The Author meta tag and the Generator meta tag (software used to generate the page).

Metacrawler

A large meta search engine now called Go2net.com.

Metafind

Another meta search engine.

Mining Company

Former name of About.com.

MirrorSite

A shadow duplicate copy of a web site at a separate url. This allows websites to spread out the resource load on a server. Mirror sites are difficult to get indexed properly by search engine. Search engines view the multiple duplicate pages as spamming.

Misspellings

Intentionally making a spelling mistake in meta keywords or meta tags to catch search engine users who also misspell words when searching.

Multi Titles

Another old defunct trick where authors would double up the titles in a page to increase search engine relevancy.

Multiple Keyword Tags

Using two or three keyword META tags to increase the relevancy of a page. This technique is considered spam by most search engines and should be avoided.