Sunday, July 09, 2006

SEO Glossary " I "

Image Map
A system of associating parts of an image with hyper links. For example a picture of the earth could have a hyper link associated with various locations. Selecting those location might take you to information about that location.

Inbound Link
Links pointing to a website. When a user arrives at a website from another site, that link is called an Inbound Link.

When a search engine spiders (downloads) a page on a web, it must process the page to store it. A spider is responsible for the downloading, while the Indexer is responsible for process the page. An search engine indexer will typically process a page by removing all HTML tags, checking for and story links, often compressing the page by pulling out filter words, looking for stop words, and finally storing the page in a online searchable database.

A older search engines now owned by Disney and part of the Disney family of websites.

The a search engine database of sites that just services other search engines providing search results. Inktomi provides more searches per search engine than any other site on the internet. Some of its bigger customers in 1999 where HotBot, Search.MSN, Yahoo, and AOL Netfind.

A type of advertisement that takes more than one or two page views to see. It is downloaded in parts to the users computer..

Invisible Web
The group of dynamic or large database sites that search engines will not index..

IP Address
Whenever you connect to the internet, you are giving a unique 4 number Internet Protocol Address (IP Address). Your IP address is how data from your computer to a website is how data finds its way back and forth.

Your IP address may change each time you attach to your ISP. If your IP address stays the same from connection to connection, you are said to have a static IP address. If it changes each time you connect, you are said to have a Dynamic IP Address.

IP addresses can be important in the context of search engine submission because some search engines have been known to ignore submissions from any one IP over a certain limit.

IP Delivery
Refers to the process of delivering customized content based upon the users IP address. This allow web sites to protect their proprietary code designed to rank high on search engines.

IP Spoofing
A technique of connecting to a web site and reporting an IP address different than the one you are actually connected too. This is a highly unethical tactic and may break some computer and technology laws. In the context of search engines, IP Spoofing involves redirecting or fooling a search engine into indexing one site, while actually delivering content from another site. It can also include falsely redirecting a user to some other site after innocently clicking on a link.

Internet Service Provider. The name designed by a Madison Avenue advertising and marketing firm for internet point of access sellers..


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