Monday, July 24, 2006

SEO Glossary " L "

Linkage
A count of the number of links pointing (inbound links) at a website. Many search engines now count linkage in their algorithms.

Link Farm
Free For All links. These are places that allow anyone to add a link..

LinkRot
A reference to when urls are removed and the url goes 404..

Logger
A program that logs web page views. Most often a logger will also track referrals..

LookSmart
One of the largest directories on the Internet.

Lycos
A large search engine. Owns Wired Digital which owns the HotBot search engine. Also owns Tripod free home page site. Primary search results are returned from the ODP. With followup by their own proprietary spider.

Wednesday, July 12, 2006

SEO Glossary " K "

Keyword
A singular word or phrase that is typed into a search engine search query. Keyword mainly refers to popular words which relate to any one website. For example web site about real estate could focus on keywords such as House, or phrases such as Home for Sale.

Keyword Buys
Some search engines tie keywords to advertising sales. When a user searches for a particular keyword, the results page often have a banner advertisement displayed buy advertisers that purchased the keyword.

Keyword Density
A percentage measure of how many times a keyword is repeated within text of a page. For example, if a page contains 100 words and ten of those words are "house", then "house" is said to have a 10% keyword density. There are programs that will rate keyword density by singular words or by groups of words, "new home for sale".

Keyword Phrase
Refers to two or more keywords combined to form a search query. A favorite resturant of mine is a two keyword phrase: Pizza Hut.

Keyword Research
Doing research on a single keyword to find it's relatives and related keywords. This is often done to find the highest producing keywords..

Keyword Stuffing
The process of loading a page up with keywords in the META tags or main HTML body.

Tuesday, July 11, 2006

SEO Glossary " J "

Java
A computer language designed to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system.

Javascript
A language embedded within HTML that is executed after a page of HTML is transferred to a users browser. Many search engines will ignore Java and JavaScript commands.

Sunday, July 09, 2006

SEO Glossary " I "

Image Map
A system of associating parts of an image with hyper links. For example a picture of the earth could have a hyper link associated with various locations. Selecting those location might take you to information about that location.

Inbound Link
Links pointing to a website. When a user arrives at a website from another site, that link is called an Inbound Link.

Indexer
When a search engine spiders (downloads) a page on a web, it must process the page to store it. A spider is responsible for the downloading, while the Indexer is responsible for process the page. An search engine indexer will typically process a page by removing all HTML tags, checking for and story links, often compressing the page by pulling out filter words, looking for stop words, and finally storing the page in a online searchable database.

Infoseek
A older search engines now owned by Disney and part of the GO.com Disney family of websites.

Inktomi
The a search engine database of sites that just services other search engines providing search results. Inktomi provides more searches per search engine than any other site on the internet. Some of its bigger customers in 1999 where HotBot, Search.MSN, Yahoo, and AOL Netfind.

Interstitial
A type of advertisement that takes more than one or two page views to see. It is downloaded in parts to the users computer..

Invisible Web
The group of dynamic or large database sites that search engines will not index..

IP Address
Whenever you connect to the internet, you are giving a unique 4 number Internet Protocol Address (IP Address). Your IP address is how data from your computer to a website is how data finds its way back and forth.

Your IP address may change each time you attach to your ISP. If your IP address stays the same from connection to connection, you are said to have a static IP address. If it changes each time you connect, you are said to have a Dynamic IP Address.

IP addresses can be important in the context of search engine submission because some search engines have been known to ignore submissions from any one IP over a certain limit.

IP Delivery
Refers to the process of delivering customized content based upon the users IP address. This allow web sites to protect their proprietary code designed to rank high on search engines.

IP Spoofing
A technique of connecting to a web site and reporting an IP address different than the one you are actually connected too. This is a highly unethical tactic and may break some computer and technology laws. In the context of search engines, IP Spoofing involves redirecting or fooling a search engine into indexing one site, while actually delivering content from another site. It can also include falsely redirecting a user to some other site after innocently clicking on a link.

ISP
Internet Service Provider. The name designed by a Madison Avenue advertising and marketing firm for internet point of access sellers..

Saturday, July 01, 2006

SEO Glossary " H "

Heading Tag
An HTML tag of 6 sizes. Search engines can rank a keyword higher if it appears in a larger heading.

HiddenText/Tiny Text
Placing same color characters on the same color background causes them to be hidden. This technique was popular for awhile, but search engines quickly caught on and began banning sites for it.

Hit
A request for a file on a webserver. Most often these can been graphic files and documents. In more modern lingo, website owners referer to a HIT referrers as a request for documents only, while system administrators who are cheifly concerned about server performance, refer to it as any file request..

Hotbot
A search engine owned by Wired Digital, a division of Lycos. Hotbot uses the Inktomi search service to present results. It also uses the Direct Hit service to help rank pages based upon click through counts.

HTML
HyperText Markup Language. The programming language of tag commands used in web pages.

HTML Link
A hyper link within a web page. You clicked on an HTML link to get to this page..

HTTP
HyperText Transfer Protocol. The agreed upon system to transfer data between a web server on the browser.