Monday, June 26, 2006

SEO Glossary " G "

Gateway Domain Names
A domain name who's purpose is to direct traffic to a main site. The Gateway domain often will have major keywords in the domain name to catch surfers searching for a related subject.

GG
Short for GoogleGuy.

Google
A major search engine that started at Stanford U.

Google Bot
Spider operated by Google.com.

Google Desktop

Downloadable application, providing a search function for files on the user's computer. The future, apparently...

Google Toolbar
Downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website.

Google Washing
GoogleWashing is either the accidental or intentional eplacement of an idea, phrase, or word through the search engines. example: "windows" used to be made of glass - now it is an operating system..

GoTo
A search engine that sells keywords via auctions. Goto has gained in popularity with Webmasters in 1999. Webmasters can bid on keywords. When a user searches Goto and clicks on a search result, Goto then charges the website the bid about for the click

Guerilla Marketing
Highly agressive marketing..

Gulliver
Spider of the Northern Light search engine. Once a popular web destination it has become all but extinct.

Sunday, June 25, 2006

SEO Glossary " F "

Favicon
A small icon that some browsers display next to a bookmark when the site is viewed. It is placed in the root of a website and named "favicon.ico".

FFA
Free For All links. These are places that allow anyone to add a link..

Filter Words
This term is often confused with Stop Words. Filter words are common words that search engines remove from web pages before adding them to their databases. These include words along the lines of (the,is,an,of,for,do). As you can imagine, removing these words can save search engines enormous amounts of database space.

Frames
An HTML tag construct for making a website appear to have multiple windows within one browser. A frame with links can remain static while clicks cause a different frame to be updated. Most serious websites stay away from frame usage because of browser compatibility problems and search engine problems. Most search engines will not index a framed site.

Frequency Cap
The maximum number of times or length of times a site visitor will be shown the same or related advertisements..

Freshbot
Googles webcrawler/spider has two modes of operation. One is a "deepcrawler" that indexes the entire web once or twice a month. The second mode is a spider that downloads high ranking or frequently updated pages approximatly every 24 to 72 hours. That daily mode is called "freshbot" to reflect the "fresh" tag Google puts next to recently updated pages in search results.

Saturday, June 24, 2006

SEO Glossary " E "

Entry Page
Sometimes refers to a single page with a logo and "click here" to enter.

EPC
Earnings Per Click.

EPV
Earnings Per Visitor..

Error Log File
Web servers run separate logs that show web site errors. These logs can show things like access to robots.txt (if it doesn't exist), and cgi program failures.

Everflux
Another term coined at WebmasterWorld. It refers to the Google phenom when results appear to be in daily updating. This is between major updates where individual pages are updated, added, or removed from the index.

Excite
One of the original big search engines. Excites fortunes have dropped considerably since being purchase by @Home. Excite claims a database of 200+ million pages. Excite recently lost its top service spot on Netscapes Netcenter and AOL's Netfind.

SEO Glossary " D"

Dead Link
An html link that has gone bad. The destination page no longer exists. Many search engines routinely check for "dead links" by spidering the page again. Dead links used to be a serious problem on search engines (mostly yahoo), but with increased link checking, dead links are becoming more rare.

Deep Linking
Linking to content buried deep within a website. They are referred to as "deep" because they are often two or more directories deep within a website..

Defaults
Advertising term used to describe when an advertiser doesn't have enough advertisments to fill the websites inventory. Usually defaults are filled with PSA ads, or blanks..

Direct Hit
A click through counting system that counts users clicks on various search engine results. The count of clicks is then used to determine web site rankings in results pages. This system is can be manipulated quite easily.

Directory
A directory is a web site that focuses on listing web sites by individual topics. A quasi table of contents. A search engine lists pages, where a Directory (such as Looksmart or The Open Directory Project lists websites).

DNS Lookup
Or sometimes referred to as Reverse DNS Lookup. Most often used by webmasters while looking at server log files. It converts a unique IP address of a site visitor to its domain name..

Dogpile
A meta search engine that was recently purchased by Go2net.com.

Domain
There are Top Level Domains (such as .com, .net, or .org), and then there are midlevel domains such as Ford (ford.com ford.net or ford.org). Domain is a generic term to describe any of these levels and is most often used to refer to the mid level domain (ford.com). In reference to search engine technology, domain names can play an important part in determining a sites rankings on the search engines..

Domain Name Registration
The act of registering a domain name with an approved registrar. The process is overseen by ICANN. .

Doorway Domain
A domain designed to redirect traffic to a main website located on another domain..

Doorway Page
A page designed as an entrance to a website. Many doorway pages a specifically created to rank high on a particular search engine. Sometimes referred to as a Gateway Page or a Welcome Mat Page.

Download
The process of retrieving information from any computer is called Downloading. When one computer sends information to another, it is called Uploading.

Duplicate Content
Separate web pages with substantially the same content, which may attract a penalty from search engines.

Dynamic Content
A page that is generated just as the user views it. The content delivered to the user is often updated on-the-spot out of a database or based upon the users browser. It used to be easy to spot one of these pages, but with most systems now allowing dynamic content from any page at any time, you just never know. Search engines no longer penalize for dynamic content as long as the URL does not include submitted data (a ? question mark in the url).

Dynamic IP Address
An IP address that changes each time you connect to the internet..

Friday, June 23, 2006

SEO Glossary " C "

CGI
An acronym for Common Gateway Interface. CGI refers to programs that are used to produce on-the-fly content for browser delivery. Common CGI programming languages include Perl, C, and PHP.

CGI-BIN
One of the most common name for a directory on a web server that contains CGI files. These directories are often under heavier access controls than standard directories..

Citation
A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet. Some search engines work on the theory that pages with high citation counts are better. In reality this is about 70% true. With modern affiliate and promotion programs, citations can be generated by some sites in mass quantities..

Click Through
When a user selects a hyper text (web page) link. The Click refers to the noise a input mouse makes when a button is depressed. The through refers to the act of going "through" the link. Many web statistics are kept on click-throughs (sometimes abbreviated as Click-Thru). Some advertising systems are based on paying sites when someone actually Clicks-Thru to a new site.

Click Tracking
Counting clicks on links via a redirected counter program that counts the clicks.

Client
When one program is designed to be the director or action computer in a two or more computer communiction. The computer that responds to the client is called a server. A browser is a Client, and a web server is a server.

Cloaking
Using some system to hide code or content from a user, and deliver custom content to a search engine spider. The word Cloak comes from Star Trek where the Klingons were capable of "cloaking" their ships invisible. There are three main types of cloaking: IP based, User Agent based, and the combination of those two. IP based cloaking custom delivers a page based on the users IP address (this can be used to deliver custom language based sites or target groups of users from particular ISP's such as AOL or @home users). User Agent cloaking sends a custom page based upon the users Agent (most often use to take advantage of a particular agents strengths or features). Finally, the combination of Agent and IP cloaking is use to target specific users with specific agents (such as search engines)..

Combined Logfile
A log file format that collects all the data in the Common Log File format, plus the information found in the referrer and user agent fields. Often includes separate scripting error logs as well..

Clustering
Some search engines Cluster pages from the same website in groups to keep any one site from dominating the top results. A poor mans directory service.

Cold Fusion
A cgi database program from Allaire. Cold fusion uses a file extension of cf or cfm. Also used by some cloaking programs..

Common Logfile
The standard log file format developed by the NCSA. The data contained in a Common Log File is limited by its lack of referrer and user agent information..

Comment Tag
HTML comment tag that marks some html as a comment rather than displaying it in a browser. It is notable in relation to search engines because search engines have been known to index comment based text.

Conversion Rate
The relationship between vistors to sales or actions. If 1 person out of 100 purchases a sites product, it has a conversion rate of 1 to 100..

Content
The text of a web page, visible or not, examined by search robots.

Counter
A counter counts hits or page views to a web site. Counter quality and featuers can vary widely. Most common are image tag counters that are activated when anyone views a page with graphics enabled..

CPA
Cost Per Action. The website only gets paid for advertising if the user purchases something at the advertisers site..

CPC
Cost Per Click. Search engine such as Goto.com charge sites for the number of users they send them on a per click basis..

CPL
Cost Per Lead. If joe makes an inquery in to a house, and you refer him to Sallys Real Estate Agency, then you receive a payment for turning over the lead.

CPM
Cost Per Thousand (roman numeral M=1000). CPM advertising models are based upon advertisers purchasing page views in blocks of 1000. If a website displays 7000 page views with banners, the site has just shown 7 blocks. If they are receiving $8 cpm, then they just made $56..

Crawler
A type of a A HREF="#spider">Spider that will download multiple pages from the same web site. Crawling refers to the fact, that the spider will look for links in the pages it downloads and then walk or crawl down through a web site.

Cross Linking
When a group of domains that are most often owned by the same individual inner links to each other. This is often for the purpose of increasing its popularity with search engines.

CSS Cascading Style Sheets
CSS is used to add simple display styles to web pages. Of the 3 major browsers, Opera is probably the most compliant and has won several CSS awards (http://www.opera.com)..

CTR
Click Through Rate. The rate at which people click on a link when displayed on a page. The figure most often cited is a percentage of the page view rate. If a page is viewed 10 times and a visitor clicks once, then the CTR is 10%.

Cyber Squatting
When a person buys a domain that is a trademark or near trademark name of some other company.

Wednesday, June 21, 2006

SEO Glossary " B"

B2B
Business to Business. Products and services designed to be sold to other businesses..

B2C
Business To Consumer. Products and services designed to be sold to the general public..

Back Link
Inbound links pointing to a page are referred to as back links.

Backlink
Backlinks are links pointing at a specific page. Most major search engines allow you to see who is linking to a page or site. That process is called "checking backlinks". Some toolbars have shortcuts for this process. The syntax is often "link:http://example-url-here/"..

Bad neighbourhood
Sharing a server or IP block with sites penalized for using dubious SEO tactics, such as hidden text or link farms.

Bait-&-Switch
The act of submitting one page to a search engine, waiting for the search engine to spider it, then replacing the page with another.

Banner Blind
Refers to the process where users become accustomed to banners and don't even notice they are there any more..


Banned
If a site uses any unethical tactics (spam) when attempting to rank high in the search engines a site can be banned from appearing in the results and may get blacklisted for life. It is possible to remove the spam from your site and email the search engines in question you can get your site reincluded and ranking again, but this can take a long time.

Blog
It started out as referring to specific content management software (blogger), and has transitioned into a description for a wide range of personal pages, journals, and diary type setups..

Boolean
A search formed by joining simple terms with AND, OR and NOT for the purpose of limiting or qualifying the search. If you search information on monkey training in Peru, and your search also brings back information on lion training and animals in Peru, the Boolean search "monkey AND training AND peru NOT animals" can narrow your search focus.

Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

BOW
Best Of Web. A reference to one search engine that classifies it's core set of sites as "the best of web". BOW is also used as a reference to the BOW TIE theory. It states that the core of the web is a central hub with two off shoots going out in either direction. A graphical map of that appears to look like a Bow Tie..

Bridge Page
A Doorway Page is sometimes referred to as a bridge page.

Broken link
he target page of the link has been deleted or moved; disliked by search engines, always check any link from your pages is and remains live.

Tuesday, June 20, 2006

SEO Glossary " A "

Above The Fold
Above The Fold refers to the part of the screen where a user does not have to scroll to see content. It is a reference to newspapers where the top part of the page is above the fold..

Ad Broker
Someone who does nothing but sell advertisements for websites..

Ad Inventory
The number of page views a site has available for advertising..

AdSense
A contextual advertising program by Google..

Adult Words
Words that are censored by search engines. These include the FCC's seven naughty words. Search engines often mantain two databases, one with all the bad stuff to keep away from children, and one for the general public. Adult words are called STOP WORDS by the search engines because the indexer STOPS when it finds one of these words..

AdWords
Googles text based advertising system.

Affiliate
Someone who sets up a business that is inbetween the original manufacturer and the end customer. Often these are not wholesalers, but store fronts. Most often, affiliates do not handle product delivery or customer support..

Affiliate Program
A program that allows websites to sell a product on a commision basis..

AgentName Delivery
The practice of delivering a custom page based upon the user agent string a browser or spider uses to identify itself.

Algorithm
In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results.

Altavista
One of the most successful and largest search engines. It currently (Sept 99) provides search results for Search MSN.

Anchor Text
The text that is surrounded by a hyperlink (the part you click on in a browser). This text is used by some search engines to rank search results..

AOL Netfind
The America OnLine search engine. The AOL browser defaults to its own search engine at search.aol.com when the search function of a browser is used. Currently using a combination of Inktomi and the Open Directory Project.

Apache Web Server
The leading web server software on the the Internet. Apache is an open source project.

Architext Spider
A spider run by the Excite search engine.

Ask Jeeves
A meta search engine which recently purchased by Go2net.com.

ASP
Active Server Pages a server based scripting language that is used to to provide dynamic content and build database driven web sites where the browser may have no scripting at all. Most often used in Cloaking activity.

Authority Site
A site that has many links pointing to it.

ALT tags
Used to display a short text description of an image when the pointer is hovered over it. Using keywords in ALT tags increases keyword density as seen by robots.

Thursday, June 01, 2006

SEO Glossary ( 0 to 9 )

200
OK - The request has succeeded. The information returned with the response is dependent on the method used in the request.
301
Moved Permanently - The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.
302
Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
304
Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
307
Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
400
Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
401
Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.
403
Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.
404
Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.
410
Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.
500
Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.
501
Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.